WordPress – Why is it the best CMS for SEO?

Wordpress for seo

Regardless of industries, websites are continuously competing to secure better rankings on SERP. In this regard, they are implementing a wide range of SEO strategies. However, selecting an appropriate SEO-friendly platform will go a long way to supporting your strategy and achieving better results concerning organic ranking and traffic. You can hire a WordPress development company in Ontario to build your WordPress website. This blog will further share the reasons why WordPress is the best platform for SEO.

11 benefits of using WordPress for SEO of your website

Building your website on a WordPress platform can help in your website SEO. Let’s discuss the benefits of using WordPress for SEO of your website.

Focuses on user experience

WordPress comes with various themes and plugins that allow for building an attractive and professionally looking website. Further, they help improve user experience, which is critical for SEO. The reason is that better user experience will encourage site visitors to spend more time exploring and engaging with your website. It will further signal search engines that your website is relevant and help you rank high on SERP.

Allows creating attractive Permalinks

WordPress allows you to edit your website’s permalinks. You can add keywords to your links to optimize them and boost your search engine rankings.

Easy to manage Metadata

Creating optimized Metadata for each webpage is crucial as it helps search engines understand their relevance for different search queries. It helps search engine crawlers understand the context of individual pages. As you add relevant keywords to your Metadata, it improves their chances of ranking for those keywords in search engines. Yoast SEO is a free SEO plugin for WordPress. When you install this plugin on your WordPress website, you will be able to add optimized metadata for each page.

Optimized content and images

The Yoast SEO plugin offers suggestions on optimizing content on each page of your website. You can follow its suggestions to optimize your website content.

Further, WordPress also allows you to optimize the images you add to your blog posts on other pages on your website. For instance, it allows you to create ‘alternative text’ for each image. It implies that you can add relevant keywords to image descriptions. Besides, you can use a WordPress plugin to automatically create alt text for your images. You can even resize images to prevent slowing down your page’s loading speed.

Optimized for mobile users

Most individuals today have access to smartphones. WordPress themes are optimized for mobile users, so building a website on WordPress will ensure that it is already optimized for mobile users.

Social Media Integration

Social media plays a significant role in boosting your website’s online presence. You can use different WordPress plugins to improve your brand’s social media exposure. These plugins also help automate campaigns. You can add different social media buttons on your pages to allow users to share your content easily.

SEO-friendly plugins

Besides Yoast SEO plugins, WordPress also offer other SEO-friendly plugins. These are Google XML sitemaps and Google Analytics. Google XML sitemaps help create complex XML sitemaps easily. The purpose is to help search engine crawlers understand your website structure easily. On the other hand, installing Google Analytics ensures you don’t have to leave your WordPress dashboard to check Google Analytics Report. You can further gain helpful insights concerning the performance of individual pages from Google Analytics.

Multiple Integrations

WordPress also offers seamless integration with various third-party software tools. These include the following –

  • G Suite for your documents, emails, etc.
  • Sucuri for website security
  • ConvertKit for email campaigns, forms, and landing pages

Availability of SEO-friendly themes

WordPress offers SEO-friendly themes to help you build optimized websites for your brand, regardless of your business type.

Improve loading time

WordPress offers many plugins to help improve site speed. They can compress PDF documents and images to speed up your loading time. Additionally, there are plugin options that can help cache your website, clear your database, etc, to speed up your website.

Optimized HTML Markup

WordPress uses clean code that allows search engines to crawl and index your website content. It also ensures optimized HTML markup to improve your website’s search rankings.

Therefore, building a WordPress website can help improve its organic search ranking and traffic. HireH Consulting offers WordPress development services in Ontario. We can help develop customized websites for your business on the WordPress platform to boost its performance on search engines.

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