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Visual marketing involves the use of various multimedia content, such as images, videos, infographics, etc., to deliver a brand message to your target audiences. As a part of your overall content marketing strategy, visuals play a significant role in driving audiences’ attention, boosting audience engagement, improving information retention, etc. You can hire graphic designers in […]

Pillar pages cover a particular topic extensively, while cluster pages focus on sub-topics discussed in the pillar pages. Both pillar and cluster pages are internally linked. Together these pages form content silos or topic clusters. Our previous blog discussed the benefits of pillar pages for SEO. This article will discuss the steps to create pillar […]

Pillar pages play a critical role in driving traffic, improving SERP ranking for a wide range of keywords, facilitating internal linking, and offering other SEO benefits. Hence, businesses must create pillar pages that guide users to other related pages or topic clusters on the website. Doing so can help increase user engagement and reduce bounce […]

Schema Markup helps search engines better understand the context of your content. It further helps improve your content’s search visibility for relevant searches. Implementing schema markup on your website can help your web pages appear in rich search results. It can further help increase click-through rates and drive more organic web traffic. An SEO professional […]

The purpose behind a search query is termed search intent or user intent. In our previous blog, we discussed the various types of search intent and their benefits. As Google prioritizes relevance when displaying results on the SERP against specific search queries, it is crucial to understand the intent behind such queries. It will help […]

Search intent or user intent is the purpose behind a user’s search queries. Search engines aim to provide relevant answers to users based on their queries. Hence, understanding the importance of search intent is critical for optimizing your web content. It will help your website rank high on search engines for relevant searches. Your website […]

Semantic SEO is a strategy that focuses on optimizing content based on search intent and contextualmeaning instead of just keywords. It aims to understand the broader topic and context of thecontent and optimize them accordingly. You can hire an SEO Agency in Ontario to ensure theimplementation of semantic SEO strategies on your website. 7 Key […]

With changing consumer behaviour, ISP marketing is getting competitive. As a result, you need to provide better services at competitive pricing to strive in the ISP landscape. Further, you also need to change your marketing strategies for ISP business. It should focus on promoting your brand offers to target audiences to improve your ISP sales. […]

The Internet Service Provider (ISP) market is getting competitive. Hence, you need to modify your marketing strategies from time to time to achieve better business results. Whether you want to venture into the ISP market or increase sales for your existing business, developing an appropriate marketing plan is crucial. In this regard, you can consult […]

Keywords are words and phrases that people use when searching for relevant information, products, or services on search engines. Keywords help brands understand the terms their audiences are using when searching for specific topics. As a result, it helps brands develop an effective keyword strategy to boost their website’s search rankings for relevant search queries. […]