Guest Posting or guest blogging is one of the best SEO practices to improve your authority in your industry. Moreover, it provides you an opportunity to earn backlinks to your website and help improve your search ranking. By using Guest posting, you can build a relationship with other industry influencers and reach more prospects.
Outreached blogs, Improved website authority
How Guest Blogging/Posting can help your business?
The following are some of the reasons why businesses should consider guest posting.
Expand your network
Guest Posting allows you an opportunity to connect with other bloggers and influencers in your niche. Websites that accept guest posts help develop a community of contributors who share similar interests in a specific niche.
Reach targeted audience effectively
Irrespective of whether you earn backlinks for your website or not, guest posting allows you an opportunity to reach your target audience. For instance, if a website’s audience (where you have published your guest post) finds your blog to be engaging, relevant, and valuable, they might be interested in learning more about your brand. As a result, you might expect some traffic drive back to your website.
Improve brand awareness
Guest Posting allows you to establish your authority in your niche. Therefore, try to include valuable information, insight, and data in your guest blogs to display your knowledge and expertise in the field.
Improve your online authority
Creating high-quality blogs and publishing them on authoritative sites can help you earn the trust of your audience, and they might consider you a reliable authority in your niche.
Improves backlink profile
Usually, websites that publish guest posts allow contributors to add at least a link to their website on their blogs. The reason is there is hardly any financial compensation involved. Creating such backlinks on various authority websites can help improve your backlink profile.
How can Hireh Consulting help?
We can suggest a list of relevant sites in your industry that accepts guest posts. In addition, we will send this list to you for further review.
Approach the sites
Once you have checked and reviewed the sites on our list, you need to decide where to send your guest posts. We can approach those sites over email to request a guest blogging opportunity based on your preference. You can also suggest a topic for guest posts to the respective sites.
Writing and editing guest posts
Once they accept our request for guest posting, we can write a blog on your chosen topic and send them to the site owners for review. If you choose to write the blog by yourself, we can help edit the same.
We further use various tools such as Google Analytics or similar to track the organic traffic, backlinks, etc., that your guest posts have helped to generate.