Technically speaking, Search Engine Marketing or SEM involves all means of search marketing – organic and paid. However, ‘SEM’ now entirely focuses on paid search marketing. SEM follows an efficient approach to help your target audiences find your business easily on SERPs for relevant searches. It will further help you generate quality leads and convert them to paying customers. HireH Consulting is a search engine advertising agency in Wallaceburg, Ontario, that can help you with effective SEM Campaign Building and Management.
SEM Campaign Building and Management
Secure better search visibility, earn leads, and boost conversion
Why Does Your Business Need SEM Services?
SEM offers the following benefits to businesses
- Improve ranking for relevant searches
- Better audience targeting
- Reach prospects searching for products and services similar to yours
- Drive quality traffic and generate leads
- Experience visible and fast results
- Easy-to-monitor and measure performance
Our SEM Campaign Building and Management Process
We help create the following types of SEM Campaign Building and Management for our clients
Selecting the right ad type
We can help with various Google ad campaigns, such as Search Ads, Display, Video, Shopping, Smart, Performance Max, App, Discovery, and Local campaigns.
We will help identify the right keywords to purchase your ad space by using different tools, analyzing competitors and geo-marketing information.
Based on your business goals, we help create a budget for your advertising campaign and set a maximum bid amount.
Based on the products and services you offer, we create multiple ad groups targeting relevant keywords in a campaign.
Design and Test Landing Pages
We will help design landing pages, and A/B test them to create an optimized version to improve conversion and revenue generation.
Next, we will write the copy, design the visuals, create your ads, and target the right keywords and audience types for each ad group.
After creating the ad, we will enter the bid in the search engine auction.
Monitoring ad campaigns
We will continuously monitor your ad’s performance and modify different elements of the ads to improve ROI.