Content Marketing – How it can benefit your business?

Content marketing involves the creation of relevant, valuable, and helpful content and distributing it consistently across appropriate platforms. The purpose is to attract, engage, and retain audiences to achieve profitable business results. A digital marketing agency in Wallaceburg, Ontario, can help develop effective content marketing strategies for your business. It can further help spread brand awareness, establish your brand as an authority in your niche, earn the audience’s trust, boost lead generation and sales, etc. You can support your marketing efforts by creating various types of content, such as blogs, social media posts, emails, etc.

8 benefits of content marketing for business

Regardless of whether you own a B2B or B2C business, content marketing offers various benefits to businesses. Let’s discuss them further.

Improve search engine visibility

Creating relevant and valuable content and optimizing the same for search engines can help improve your website’s online visibility for relevant search queries. Using keywords in strategic positions such as metadata, URL, headings, subheadings, and naturally throughout the content can help search engines understand its context. Accordingly, they will display your website on search engine result pages (SERP) for relevant keyword searches.

For instance, you may own a weight management center. Creating relevant content for your business and optimizing the same with related keywords improves the chance of your target audiences finding your business easily on SERP.

Besides, creating quality content also increases the chance of earning backlinks from authority websites. It signals search engines, such as Google, that your website contains relevant, valuable, and helpful content, which further helps boost your organic ranking and traffic.

Improve organic web traffic

Content marketing helps improve your website’s search visibility and ranking, which further boost your web traffic. If implemented effectively, content marketing can help drive targeted traffic to your website.

Your content marketing strategy should not just target keywords or phrases but also address various concerns of your prospects at different stages of the buyer’s journey. The better you understand search intent and create quality content accordingly, the more it will help you connect with the right audiences, which will further help boost lead generation and business conversion.

Your content marketing strategy should include creating content for the following stages in the sales funnel.

• Awareness – It includes creating content, such as blogs, social media posts, infographics, etc., to spread awareness and educate audiences about your products and services.
• Interest or consideration – It includes creating case studies, webinars, emails, etc., to get your audiences interested in your products and services.
• Decision or conversion – It includes offering demos or free trials to encourage prospects to buy from you. Your prospects may choose to give you a call to enquire about your service, fill up the lead generation form, etc.
• Retention – Content marketing doesn’t end with converting a web visitor into a paying customer. Additionally, it involves creating content targeting your existing customers to make them feel valued, earn their loyalty, and encourage them to continue purchasing from you.

Build trust and credibility

Trust is a critical component of effective content marketing. Google introduced E-E-A-T guidelines that allow Quality Raters to evaluate content based on its ability to display experience, expertise, authoritativeness, and trustworthiness. You can create different pieces of content to show your knowledge and expertise to earn your audience’s trust and build brand credibility.

Building a strong brand identity

Your content plays a critical role in how your customers will perceive your brand. For instance, you may want your audience to perceive your brand as professional. In such cases, you need to create informative and educational content that addresses the different concerns of your audiences. Similarly, if you want to create a casual or humorous image, you need to create content accordingly.

Create a solid social media presence

Content marketing also helps build your social media presence. For instance, for every piece of content you create for your website, share the link to the same on social media. Additionally, you can also create content specifically for social media to promote your brand and the products and services you offer.

Improve lead generation and business conversion

Content marketing can also help in lead generation and business conversion. As mentioned earlier, you can create personalized content to target audiences at different stages of the sales funnel. It helps generate quality leads whom you can convert to paying customers by serving appropriate content. When creating content, you can add the right call-to-action to encourage your audiences to take the desired action.

Increase dwell time

Creating and publishing high-quality and relevant content consistently on your website and linking them to other pages on your website can encourage your audience to spend more time on your website. It will further signal search engines that your site is relevant to your audience’s search queries, which can boost its organic ranking.

Besides, if you post informative blogs and articles on your website that answer different questions of your audiences, they may want to come back from time to time for further information. However, increased dwell time doesn’t necessarily imply your audience will convert immediately. Despite that, if your content succeeded in holding their interest, they may come back to you when looking for products and services similar to yours.

Optimise strategies

To fully utilize the benefits of content marketing, you need to measure the performance of your strategies. In this regard, use different analytic tools to measure how well your content is performing on search engines. Additionally, you can get insights such as the number of visitors your website received, the time they spent on your website, whether they clicked on other links or forms, subscribed to email newsletters, etc.

Monitoring and measuring the right content marketing metrics can help you gain valuable insights that you can further utilize to optimize your strategies. For instance, you can identify the type of content ideal for email marketing, social media, or websites. It will allow you to create appropriate content for appropriate platforms and audiences to achieve better business results.

HireH Consulting offers various content marketing services in Ontario. We can help create compelling content marketing strategies to boost lead generation, sales and conversion for your business.