The ultimate goal of every brand is to grow their business through improving sales and profit. As a brand, you may have built your website to promote your business online. In addition, you may have decided which digital channels to utilize to market your business. But will this guarantee the success of your digital marketing campaign? Unless you have clear goals in mind and a better understanding of the market, how can you develop effective digital marketing strategies or ensure its success? This blog will discuss the critical factors Brands and Marketers should consider for successful digital marketing campaign.
Hireh Consulting is here to help you consider these aspects to develop effective strategies for your business.
You must set clear goals before you invest in brand promotion. This will help you develop effective strategies and set specific milestones to measure your campaign’s success. Once you set goals, you can determine the steps to achieve them. For instance, setting smaller goals, such as spreading brand awareness, increasing followers, improve audience engagement, generate leads, and finally, increase sales. The strategy for each of these goals will differ from one another.
Market comprises of buyers and sellers. Regardless of B2B or B2C brands, you and your competitors are sellers, while your customers are buyers. This is why it is critical to identify your target audiences to position your brand offerings better. Otherwise, you are at the risk of losing businesses to your competitors.
You should consider the following aspects to determine your target audiences
Now that you know your goal and audiences, it is time to identify key performance indicators (KPIS) to measure your campaign’s success.
KPIs help determine which strategies work in favour of your goals and what needs optimization. Measure the data that represents human experience. For instance, when you compare your web traffic and the average time spent on each page, you can determine whether your web content matches with user intent. Similarly, increases audience engagement on social media or signing up for an email newsletter signifies that your audiences are interested in your brand and its offers.
The four stages of a marketing funnel are – awareness, consideration, conversion and loyalty. The purpose of business marketing is to target audiences at each stage and help them move ahead in the funnel. We said earlier to set strategy according to your marketing goals. Let us explain how to set your marketing strategy in reference to this funnel
Content is a critical aspect of Digital Marketing and plays a significant role in your success. Once you identify your audiences and the stage they are on the marketing funnel, you need to create appropriate content for them. For instance, the content in the awareness and consideration stage focuses more on informing audiences about your brand and its offers. On the other hand, the content in the conversion stage focuses on presenting attractive offers to convert leads to sales.
Besides relevancy, you also need to determine other factors to develop an effective content marketing plan. These are –
As a brand you may plan to run PPC or social media ads. But who will be the target recipients of your email? So, you could create an email list of prospects and newsletter subscribers. Audiences on your email list consist of the ones who are interested in your brand and its offers or have previously engaged with your business. This list is critical to increase sales and also earn brand loyalty. For instance, you can send regular emails to keep audiences updated about your new products, offers, special deals, coupons, etc.
The following tips might help build email list with quality subscribers
Email marketing is also effective in nurturing leads and converting them to sales. It presents you with an opportunity to build long-term relationship with your prospects.
Regardless of your digital marketing efforts, you need to monitor conversions to determine the success of your digital marketing campaign. You can measure conversions for various actions, such as opening your email, signing up for a newsletter, purchasing a product, etc.
A conversion rate between 2% and 5% is considered good. You need to divide the total number of conversions by the number of people who interacted with a piece of content to get the conversion rate. Otherwise, you can simply use tools such as Google Analytics to measure it.
Monitoring conversion is critical to determine which campaigns are successful in achieving your business goals and which needs improvements.
Considering these aspects, we hope you can ensure the success of your Digital Marketing Campaign. Every business has their unique market and audience requirements. This is why a strategy that might succeed in achieving goals for one business might not provide same results for you. Hireh Consulting offers various Digital Marketing Services &we can help develop effective customized strategies made specifically for your business!